Effective marketing is crucial if you want to secure the best deal for your Doylestown, PA real estate. You’ve worked hard to renovate your home and stage it to the best of your abilities. All of that work is meaningless if you can’t attract buyers to your listing. The responsibility of marketing your home doesn’t fall entirely onto your shoulders. This is one of the areas where your realtor will be able to offer insight and assistance. Here are a few of the top reasons why you’ll want to team up with a realtor who understands how to successfully market your home.
Your realtor can access the MLS
The MLS, or Multiple Listing Service, is an online platform that connects buyers with sellers who have homes available for sale. It updates in real-time and contains more information about each listing than what you’ll usually find on other online listing platforms. The MLS isn’t available publicly. Only licensed real estate agents can access the MLS. The benefit of the MLS for sellers is that buyers who look on the platform are usually more seriously interested in shopping for homes since they have already teamed up with a realtor to help them with their search. You’ll pay a small fee to list your home on the MLS, but it’s a great way to engage with prospective buyers who may be motivated to act quickly if they are interested in your home.
Your realtor is well-networked
One of the greatest benefits of working with a real estate agent when selling your home is that you’ll get to profit from their area connections. If your agent has worked in the same area for many years, they have probably developed connections with other realtors in the area. When they have a new property that they are about to list, they will spread the word to fellow agents nearby in case they are working with any buyers who might have an interest in the home. You could potentially schedule multiple showings before your home even officially hits the market simply by leveraging your real estate agent’s connections to network with buyers in the area.
Your realtor knows how to stage a home
Home staging plays a role in marketing because it impacts the quality of the pictures that you’ll include with your home listing. Your realtor will help you prepare your home for pictures by properly structuring and arranging each room. They will also remind you of the importance of investing in professional photographs. These high-quality images are more likely to grab the attention of potential buyers when they are shopping for homes online. Using professional photographs is a great way to ensure your home remains at the top of the list of available homes on online listing platforms. These websites understand that the listings they show first reflect the quality of their platform. They want to show the best listings first, and these are almost always home listings that include professional pictures.
Your realtor knows how to use social media marketing to your advantage
Social media marketing is one of the newest forms of real estate marketing. Billions of people log into Facebook and Instagram every day. Obviously, these are worldwide platforms, and not every user will have an interest in buying your home. You can still use each of these mediums to spread the word about your home’s availability. It’s easy to engage directly with buyers on social media since they can instantly comment on your post or share it on their own feed. They can also message you or your agent directly to ask questions about the home or schedule a time to see it in person. Facebook also allows you to run targeted ad campaigns that you can tailor to a specific age group or geographic area around your home. Facebook will never spend more than the amount that you authorize, and they will automatically store user data if they click on your ad even if they don’t provide their information. This increases the likelihood that this user will see your ad again in the future.
Your realtor understands what cutting-edge marketing strategies are on the rise
New marketing strategies are always bursting onto the scene and rising in popularity. A realtor who is an expert marketer is well aware of current trends. They can help you use this information to your advantage as you work together to think about different ways that you can market your home.
Many homeowners find success by using short-form video content to market their homes. Perhaps you film a short video to spread the word about your upcoming open house. Make sure you don’t show the whole home if you do this. You don’t want buyers to see so much of your home that they don’t feel like they need to come to see the property in person. Limit the video to one or two rooms. Explain that your open house is coming soon and your home won’t be on the market for long. State clearly the date and time when your open house will occur. You can also include this information in the caption underneath your video. Don’t forget to list your address as well.
If you don’t plan to have an open house, perhaps you can film a full video tour of your home. This is a great way to engage with buyers who are primarily shopping online. You can explain the different features of your home and what makes the property unique as you move from room to room.
Next steps
Georgi Sensing is an expert when it comes to marketing real estate in Doylestown, PA. She brings a wealth of expertise from past experiences into each transaction. She values the partnership she creates with each of her clients, and she works hard to treat each person with compassion and understanding. She would love to help you put your home on the market.
